Datenschutz & Privatsphäre

Datenschutzerklärung

Einleitung

Mit der folgenden Datenschutzerklärung möchten wir Sie darüber aufklären, welche Arten Ihrer personenbezogenen Daten (nachfolgend auch kurz als "Daten“ bezeichnet) wir zu welchen Zwecken und in welchem Umfang verarbeiten. Die Datenschutzerklärung gilt für alle von uns durchgeführten Verarbeitungen personenbezogener Daten, sowohl im Rahmen der Erbringung unserer Leistungen als auch insbesondere auf unseren Webseiten, in mobilen Applikationen sowie innerhalb externer Onlinepräsenzen, wie z.B. unserer Social-Media-Profile (nachfolgend zusammenfassend bezeichnet als "Onlineangebot“).

Die verwendeten Begriffe sind nicht geschlechtsspezifisch.

Stand: 17. Oktober 2020

Inhaltsübersicht

  • Einleitung

  • Verantwortlicher

  • Übersicht der Verarbeitungen

  • Maßgebliche Rechtsgrundlagen

  • Sicherheitsmaßnahmen

  • Übermittlung und Offenbarung von personenbezogenen Daten

  • Datenverarbeitung in Drittländern

  • Einsatz von Cookies

  • Kommerzielle und geschäftliche Leistungen

  • Zahlungsdienstleister

  • Bereitstellung des Onlineangebotes und Webhosting

  • Kontaktaufnahme

  • Kommunikation via Messenger

  • Newsletter und elektronische Benachrichtigungen

  • Werbliche Kommunikation via E-Mail, Post, Fax oder Telefon

  • Onlinemarketing

  • Bewertungsplattformen

  • Präsenzen in sozialen Netzwerken (Social Media)

  • Plugins und eingebettete Funktionen sowie Inhalte

  • Löschung von Daten

  • Änderung und Aktualisierung der Datenschutzerklärung

  • Begriffsdefinitionen

Verantwortlicher

Kathryn Malley
sidebyside UG
Hohegrabenweg 81a
40667 Meerbusch
Deutschland

Vertretungsberechtigte Personen: Kathryn Malley

E-Mail-Adresse: service@bicknall.com

Impressum: https://www.bicknall.com/impressum

Übersicht der Verarbeitungen

Die nachfolgende Übersicht fasst die Arten der verarbeiteten Daten und die Zwecke ihrer Verarbeitung zusammen und verweist auf die betroffenen Personen.

Arten der verarbeiteten Daten

  • Kontaktinformationen (Facebook) ("Kontaktinformationen" sind Daten, die betroffene Personen (klar) identifizieren, wie z. B. Namen, E-Mail-Adressen und Telefonnummern, die an Facebook, z. B. via Facebook-Pixel oder Upload zu Abgleichzwecken zwecks Bildung von Custom Audiences übermittelt werden können; Nach dem Abgleich zwecks Bildung von Zielgruppen, werden die Kontaktinformationen gelöscht).

  • Bestandsdaten (z.B. Namen, Adressen).

  • Inhaltsdaten (z.B. Eingaben in Onlineformularen).

  • Kontaktdaten (z.B. E-Mail, Telefonnummern).

  • Meta-/Kommunikationsdaten (z.B. Geräte-Informationen, IP-Adressen).

  • Nutzungsdaten (z.B. besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten).

  • Standortdaten (Angaben zur geografischen Position eines Gerätes oder einer Person).

  • Vertragsdaten (z.B. Vertragsgegenstand, Laufzeit, Kundenkategorie).

  • Zahlungsdaten (z.B. Bankverbindungen, Rechnungen, Zahlungshistorie).

Kategorien betroffener Personen

  • Geschäfts- und Vertragspartner.

  • Interessenten.

  • Kommunikationspartner.

  • Kunden.

  • Nutzer (z.B. Webseitenbesucher, Nutzer von Onlinediensten).

Zwecke der Verarbeitung

  • Bereitstellung unseres Onlineangebotes und Nutzerfreundlichkeit.

  • Konversionsmessung (Messung der Effektivität von Marketingmaßnahmen).

  • Büro- und Organisationsverfahren.

  • Klickverfolgung.

  • Cross-Device Tracking (geräteübergreifende Verarbeitung von Nutzerdaten für Marketingzwecke).

  • Direktmarketing (z.B. per E-Mail oder postalisch).

  • Feedback (z.B. Sammeln von Feedback via Online-Formular).

  • Interessenbasiertes und verhaltensbezogenes Marketing.

  • Kontaktanfragen und Kommunikation.

  • Profiling (Erstellen von Nutzerprofilen).

  • Remarketing.

  • Reichweitenmessung (z.B. Zugriffsstatistiken, Erkennung wiederkehrender Besucher).

  • Sicherheitsmaßnahmen.

  • Tracking (z.B. interessens-/verhaltensbezogenes Profiling, Nutzung von Cookies).

  • Erbringung vertragliche Leistungen und Kundenservice.

  • Verwaltung und Beantwortung von Anfragen.

  • Zielgruppenbildung (Bestimmung von für Marketingzwecke relevanten Zielgruppen oder sonstige Ausgabe von Inhalten)

Maßgebliche Rechtsgrundlagen

 Im Folgenden teilen wir die Rechtsgrundlagen der Datenschutzgrundverordnung (DSGVO), auf deren Basis wir die personenbezogenen Daten verarbeiten, mit. Bitte beachten Sie, dass zusätzlich zu den Regelungen der DSGVO die nationalen Datenschutzvorgaben in Ihrem bzw. unserem Wohn- und Sitzland gelten können. Sollten ferner im Einzelfall speziellere Rechtsgrundlagen maßgeblich sein, teilen wir Ihnen diese in der Datenschutzerklärung mit.

 

  • Einwilligung (Art. 6 Abs. 1 S. 1 lit. a. DSGVO) - Die betroffene Person hat ihre Einwilligung in die Verarbeitung der sie betreffenden personenbezogenen Daten für einen spezifischen Zweck oder mehrere bestimmte Zwecke gegeben.

  • Vertragserfüllung und vorvertragliche Anfragen (Art. 6 Abs. 1 S. 1 lit. b. DSGVO) - Die Verarbeitung ist für die Erfüllung eines Vertrags, dessen Vertragspartei die betroffene Person ist, oder zur Durchführung vorvertraglicher Maßnahmen erforderlich, die auf Anfrage der betroffenen Person erfolgen.

  • Rechtliche Verpflichtung (Art. 6 Abs. 1 S. 1 lit. c. DSGVO) - Die Verarbeitung ist zur Erfüllung einer rechtlichen Verpflichtung erforderlich, der der Verantwortliche unterliegt.

  • Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f. DSGVO) - Die Verarbeitung ist zur Wahrung der berechtigten Interessen des Verantwortlichen oder eines Dritten erforderlich, sofern nicht die Interessen oder Grundrechte und Grundfreiheiten der betroffenen Person, die den Schutz personenbezogener Daten erfordern, überwiegen.

Nationale Datenschutzregelungen in Deutschland: Zusätzlich zu den Datenschutzregelungen der Datenschutz-Grundverordnung gelten nationale Regelungen zum Datenschutz in Deutschland. Hierzu gehört insbesondere das Gesetz zum Schutz vor Missbrauch personenbezogener Daten bei der Datenverarbeitung (Bundesdatenschutzgesetz – BDSG). Das BDSG enthält insbesondere Spezialregelungen zum Recht auf Auskunft, zum Recht auf Löschung, zum Widerspruchsrecht, zur Verarbeitung besonderer Kategorien personenbezogener Daten, zur Verarbeitung für andere Zwecke und zur Übermittlung sowie automatisierten Entscheidungsfindung im Einzelfall einschließlich Profiling. Des Weiteren regelt es die Datenverarbeitung für Zwecke des Beschäftigungsverhältnisses (§ 26 BDSG), insbesondere im Hinblick auf die Begründung, Durchführung oder Beendigung von Beschäftigungsverhältnissen sowie die Einwilligung von Beschäftigten. Ferner können Landesdatenschutzgesetze der einzelnen Bundesländer zur Anwendung gelangen. 

 

Sicherheitsmaßnahmen

Wir treffen nach Maßgabe der gesetzlichen Vorgaben unter Berücksichtigung des Stands der Technik, der Implementierungskosten und der Art, des Umfangs, der Umstände und der Zwecke der Verarbeitung sowie der unterschiedlichen Eintrittswahrscheinlichkeiten und des Ausmaßes der Bedrohung der Rechte und Freiheiten natürlicher Personen geeignete technische und organisatorische Maßnahmen, um ein dem Risiko angemessenes Schutzniveau zu gewährleisten.

Zu den Maßnahmen gehören insbesondere die Sicherung der Vertraulichkeit, Integrität und Verfügbarkeit von Daten durch Kontrolle des physischen und elektronischen Zugangs zu den Daten als auch des sie betreffenden Zugriffs, der Eingabe, der Weitergabe, der Sicherung der Verfügbarkeit und ihrer Trennung. Des Weiteren haben wir Verfahren eingerichtet, die eine Wahrnehmung von Betroffenenrechten, die Löschung von Daten und Reaktionen auf die Gefährdung der Daten gewährleisten. Ferner berücksichtigen wir den Schutz personenbezogener Daten bereits bei der Entwicklung bzw. Auswahl von Hardware, Software sowie Verfahren entsprechend dem Prinzip des Datenschutzes, durch Technikgestaltung und durch datenschutzfreundliche Voreinstellungen.

Kürzung der IP-Adresse: Sofern es uns möglich ist oder eine Speicherung der IP-Adresse nicht erforderlich ist, kürzen wir oder lassen Ihre IP-Adresse kürzen. Im Fall der Kürzung der IP-Adresse, auch als "IP-Masking" bezeichnet, wird das letzte Oktett, d.h., die letzten beiden Zahlen einer IP-Adresse, gelöscht (die IP-Adresse ist in diesem Kontext eine einem Internetanschluss durch den Online-Zugangs-Provider individuell zugeordnete Kennung). Mit der Kürzung der IP-Adresse soll die Identifizierung einer Person anhand ihrer IP-Adresse verhindert oder wesentlich erschwert werden.

Übermittlung und Offenbarung von personenbezogenen Daten

Im Rahmen unserer Verarbeitung von personenbezogenen Daten kommt es vor, dass die Daten an andere Stellen, Unternehmen, rechtlich selbstständige Organisationseinheiten oder Personen übermittelt oder sie ihnen gegenüber offengelegt werden. Zu den Empfängern dieser Daten können z.B. Zahlungsinstitute im Rahmen von Zahlungsvorgängen, mit IT-Aufgaben beauftragte Dienstleister oder Anbieter von Diensten und Inhalten, die in eine Webseite eingebunden werden, gehören. In solchen Fall beachten wir die gesetzlichen Vorgaben und schließen insbesondere entsprechende Verträge bzw. Vereinbarungen, die dem Schutz Ihrer Daten dienen, mit den Empfängern Ihrer Daten ab.

Datenübermittlung innerhalb der Organisation: Wir können personenbezogene Daten an andere Stellen innerhalb unserer Organisation übermitteln oder ihnen den Zugriff auf diese Daten gewähren. Sofern diese Weitergabe zu administrativen Zwecken erfolgt, beruht die Weitergabe der Daten auf unseren berechtigten unternehmerischen und betriebswirtschaftlichen Interessen oder erfolgt, sofern sie Erfüllung unserer vertragsbezogenen Verpflichtungen erforderlich ist oder wenn eine Einwilligung der Betroffenen oder eine gesetzliche Erlaubnis vorliegt.

Datenverarbeitung in Drittländern

Sofern wir Daten in einem Drittland (d.h., außerhalb der Europäischen Union (EU), des Europäischen Wirtschaftsraums (EWR)) verarbeiten oder die Verarbeitung im Rahmen der Inanspruchnahme von Diensten Dritter oder der Offenlegung bzw. Übermittlung von Daten an andere Personen, Stellen oder Unternehmen stattfindet, erfolgt dies nur im Einklang mit den gesetzlichen Vorgaben.

Vorbehaltlich ausdrücklicher Einwilligung oder vertraglich oder gesetzlich erforderlicher Übermittlung verarbeiten oder lassen wir die Daten nur in Drittländern mit einem anerkannten Datenschutzniveau, vertraglichen Verpflichtung durch sogenannte Standardschutzklauseln der EU-Kommission, beim Vorliegen von Zertifizierungen oder verbindlicher internen Datenschutzvorschriften verarbeiten  (Art. 44 bis 49 DSGVO, Informationsseite der EU-Kommission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Einsatz von Cookies

Cookies sind Textdateien, die Daten von besuchten Websites oder Domains enthalten und von einem Browser auf dem Computer des Benutzers gespeichert werden. Ein Cookie dient in erster Linie dazu, die Informationen über einen Benutzer während oder nach seinem Besuch innerhalb eines Onlineangebotes zu speichern. Zu den gespeicherten Angaben können z.B. die Spracheinstellungen auf einer Webseite, der Loginstatus, ein Warenkorb oder die Stelle, an der ein Video geschaut wurde, gehören. Zu dem Begriff der Cookies zählen wir ferner andere Technologien, die die gleichen Funktionen wie Cookies erfüllen (z.B., wenn Angaben der Nutzer anhand pseudonymer Onlinekennzeichnungen gespeichert werden, auch als "Nutzer-IDs" bezeichnet)

Die folgenden Cookie-Typen und Funktionen werden unterschieden:

  • Temporäre Cookies (auch: Session- oder Sitzungs-Cookies): Temporäre Cookies werden spätestens gelöscht, nachdem ein Nutzer ein Online-Angebot verlassen und seinen Browser geschlossen hat.

  • Permanente Cookies: Permanente Cookies bleiben auch nach dem Schließen des Browsers gespeichert. So kann beispielsweise der Login-Status gespeichert oder bevorzugte Inhalte direkt angezeigt werden, wenn der Nutzer eine Website erneut besucht. Ebenso können die Interessen von Nutzern, die zur Reichweitenmessung oder zu Marketingzwecken verwendet werden, in einem solchen Cookie gespeichert werden.

  • First-Party-Cookies: First-Party-Cookies werden von uns selbst gesetzt.

  • Third-Party-Cookies (auch: Drittanbieter-Cookies): Drittanbieter-Cookies werden hauptsächlich von Werbetreibenden (sog. Dritten) verwendet, um Benutzerinformationen zu verarbeiten.

  • Notwendige (auch: essentielle oder unbedingt erforderliche) Cookies: Cookies können zum einen für den Betrieb einer Webseite unbedingt erforderlich sein (z.B. um Logins oder andere Nutzereingaben zu speichern oder aus Gründen der Sicherheit).

  • Statistik-, Marketing- und Personalisierungs-Cookies: Ferner werden Cookies im Regelfall auch im Rahmen der Reichweitenmessung eingesetzt sowie dann, wenn die Interessen eines Nutzers oder sein Verhalten (z.B. Betrachten bestimmter Inhalte, Nutzen von Funktionen etc.) auf einzelnen Webseiten in einem Nutzerprofil gespeichert werden. Solche Profile dienen dazu, den Nutzern z.B. Inhalte anzuzeigen, die ihren potentiellen Interessen entsprechen. Dieses Verfahren wird auch als "Tracking", d.h., Nachverfolgung der potentiellen Interessen der Nutzer bezeichnet. Soweit wir Cookies oder "Tracking"-Technologien einsetzen, informieren wir Sie gesondert in unserer Datenschutzerklärung oder im Rahmen der Einholung einer Einwilligung.

Hinweise zu Rechtsgrundlagen:  Auf welcher Rechtsgrundlage wir Ihre personenbezogenen Daten mit Hilfe von Cookies verarbeiten, hängt davon ab, ob wir Sie um eine Einwilligung bitten. Falls dies zutrifft und Sie in die Nutzung von Cookies einwilligen, ist die Rechtsgrundlage der Verarbeitung Ihrer Daten die erklärte Einwilligung. Andernfalls werden die mithilfe von Cookies verarbeiteten Daten auf Grundlage unserer berechtigten Interessen (z.B. an einem betriebswirtschaftlichen Betrieb unseres Onlineangebotes und dessen Verbesserung) verarbeitet oder, wenn der Einsatz von Cookies erforderlich ist, um unsere vertraglichen Verpflichtungen zu erfüllen.

Speicherdauer: Sofern wir Ihnen keine expliziten Angaben zur Speicherdauer von permanenten Cookies mitteilen (z. B. im Rahmen eines sog. Cookie-Opt-Ins), gehen Sie bitte davon aus, dass die Speicherdauer bis zu zwei Jahre betragen kann.

Allgemeine Hinweise zum Widerruf und Widerspruch (Opt-Out):  Abhängig davon, ob die Verarbeitung auf Grundlage einer Einwilligung oder gesetzlichen Erlaubnis erfolgt, haben Sie jederzeit die Möglichkeit, eine erteilte Einwilligung zu widerrufen oder der Verarbeitung Ihrer Daten durch Cookie-Technologien zu widersprechen (zusammenfassend als "Opt-Out" bezeichnet). Sie können Ihren Widerspruch zunächst mittels der Einstellungen Ihres Browsers erklären, z.B., indem Sie die Nutzung von Cookies deaktivieren (wobei hierdurch auch die Funktionsfähigkeit unseres Onlineangebotes eingeschränkt werden kann). Ein Widerspruch gegen den Einsatz von Cookies zu Zwecken des Onlinemarketings kann auch mittels einer Vielzahl von Diensten, vor allem im Fall des Trackings, über die Webseiten https://optout.aboutads.info und https://www.youronlinechoices.com/ erklärt werden. Daneben können Sie weitere Widerspruchshinweise im Rahmen der Angaben zu den eingesetzten Dienstleistern und Cookies erhalten.

Verarbeitung von Cookie-Daten auf Grundlage einer Einwilligung: Bevor wir Daten im Rahmen der Nutzung von Cookies verarbeiten oder verarbeiten lassen, bitten wir die Nutzer um eine jederzeit widerrufbare Einwilligung. Bevor die Einwilligung nicht ausgesprochen wurde, werden allenfalls Cookies eingesetzt, die für den Betrieb unseres Onlineangebotes unbedingt erforderlich sind.

  • Verarbeitete Datenarten: Nutzungsdaten (z.B. besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten), Meta-/Kommunikationsdaten (z.B. Geräte-Informationen, IP-Adressen).

  • Betroffene Personen: Nutzer (z.B. Webseitenbesucher, Nutzer von Onlinediensten).

  • Rechtsgrundlagen: Einwilligung (Art. 6 Abs. 1 S. 1 lit. a. DSGVO), Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f. DSGVO).

 

Kommerzielle und geschäftliche Leistungen

Wir verarbeiten Daten unserer Vertrags- und Geschäftspartner, z.B. Kunden und Interessenten (zusammenfassend bezeichnet als "Vertragspartner") im Rahmen von vertraglichen und vergleichbaren Rechtsverhältnissen sowie damit verbundenen Maßnahmen und im Rahmen der Kommunikation mit den Vertragspartnern (oder vorvertraglich), z.B., um Anfragen zu beantworten.

Diese Daten verarbeiten wir zur Erfüllung unserer vertraglichen Pflichten, zur Sicherung unserer Rechte und zu Zwecken der mit diesen Angaben einhergehenden Verwaltungsaufgaben sowie der unternehmerischen Organisation. Die Daten der Vertragspartner geben wir im Rahmen des geltenden Rechts nur insoweit an Dritte weiter, als dies zu den vorgenannten Zwecken oder zur Erfüllung gesetzlicher Pflichten erforderlich ist oder mit Einwilligung der betroffenen Personen erfolgt (z.B. an beteiligte Telekommunikations-, Transport- und sonstige Hilfsdienste sowie Subunternehmer, Banken, Steuer- und Rechtsberater, Zahlungsdienstleister oder Steuerbehörden). Über weitere Verarbeitungsformen, z.B. zu Zwecken des Marketings, werden die Vertragspartner im Rahmen dieser Datenschutzerklärung informiert.

Welche Daten für die vorgenannten Zwecke erforderlich sind, teilen wir den Vertragspartnern vor oder im Rahmen der Datenerhebung, z.B. in Onlineformularen, durch besondere Kennzeichnung (z.B. Farben) bzw. Symbole (z.B. Sternchen o.ä.), oder persönlich mit.

Wir löschen die Daten nach Ablauf gesetzlicher Gewährleistungs- und vergleichbarer Pflichten, d.h., grundsätzlich nach Ablauf von 4 Jahren, es sei denn, dass die Daten in einem Kundenkonto gespeichert werden, z.B., solange sie aus gesetzlichen Gründen der Archivierung aufbewahrt werden müssen (z.B. für Steuerzwecke im Regelfall 10 Jahre). Daten, die uns im Rahmen eines Auftrags durch den Vertragspartner offengelegt wurden, löschen wir entsprechend den Vorgaben des Auftrags, grundsätzlich nach Ende des Auftrags.

Soweit wir zur Erbringung unserer Leistungen Drittanbieter oder Plattformen einsetzen, gelten im Verhältnis zwischen den Nutzern und den Anbietern die Geschäftsbedingungen und Datenschutzhinweise der jeweiligen Drittanbieter oder Plattformen.

Kundenkonto: Vertragspartner können innerhalb unseres Onlineangebotes ein Konto anlegen (z.B. Kunden- bzw. Nutzerkonto, kurz "Kundenkonto"). Falls die Registrierung eines Kundenkontos erforderlich ist, werden Vertragspartner hierauf ebenso hingewiesen wie auf die für die Registrierung erforderlichen Angaben. Die Kundenkonten sind nicht öffentlich und können von Suchmaschinen nicht indexiert werden. Im Rahmen der Registrierung sowie anschließender Anmeldungen und Nutzungen des Kundenkontos speichern wir die IP-Adressen der Kunden nebst den Zugriffszeitpunkten, um die Registrierung nachweisen und etwaigem Missbrauch des Kundenkontos vorbeugen zu können.

Wenn Kunden ihr Kundenkonto gekündigt haben, werden die das Kundenkonto betreffenden Daten gelöscht, vorbehaltlich, deren Aufbewahrung ist aus gesetzlichen Gründen erforderlich. Es obliegt den Kunden, ihre Daten bei erfolgter Kündigung des Kundenkontos zu sichern.

Shop und E-Commerce: Wir verarbeiten die Daten unserer Kunden, um ihnen die Auswahl, den Erwerb, bzw. die Bestellung der gewählten Produkte, Waren sowie verbundener Leistungen, als auch deren Bezahlung und Zustellung, bzw. Ausführung zu ermöglichen. Sofern für die Ausführung einer Bestellung erforderlich, setzen wir Dienstleister, insbesondere Post-, Speditions- und Versandunternehmen ein, um die Lieferung, bzw. Ausführung gegenüber unseren Kunden durchzuführen. Für die Abwicklung der Zahlungsvorgänge nehmen wir die Dienste von Banken und Zahlungsdienstleistern in Anspruch. Die erforderlichen Angaben sind als solche im Rahmen des Bestell- bzw. vergleichbaren Erwerbsvorgangs gekennzeichnet und umfassen die zur Auslieferung, bzw. Zurverfügungstellung und Abrechnung benötigten Angaben sowie Kontaktinformationen, um etwaige Rücksprache halten zu können.

  • Verarbeitete Datenarten: Bestandsdaten (z.B. Namen, Adressen), Zahlungsdaten (z.B. Bankverbindungen, Rechnungen, Zahlungshistorie), Kontaktdaten (z.B. E-Mail, Telefonnummern), Vertragsdaten (z.B. Vertragsgegenstand, Laufzeit, Kundenkategorie), Nutzungsdaten (z.B. besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten), Meta-/Kommunikationsdaten (z.B. Geräte-Informationen, IP-Adressen).

  • Betroffene Personen: Interessenten, Geschäfts- und Vertragspartner, Kunden.

  • Zwecke der Verarbeitung: Erbringung vertragliche Leistungen und Kundenservice, Kontaktanfragen und Kommunikation, Büro- und Organisationsverfahren, Verwaltung und Beantwortung von Anfragen, Sicherheitsmaßnahmen.

  • Rechtsgrundlagen: Vertragserfüllung und vorvertragliche Anfragen (Art. 6 Abs. 1 S. 1 lit. b. DSGVO), Rechtliche Verpflichtung (Art. 6 Abs. 1 S. 1 lit. c. DSGVO), Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f. DSGVO)

Zahlungsdienstleister

Im Rahmen von Vertrags- und sonstigen Rechtsbeziehungen, aufgrund gesetzlicher Pflichten oder sonst auf Grundlage unserer berechtigten Interessen bieten wir den betroffenen Personen effiziente und sichere Zahlungsmöglichkeiten an und setzen hierzu neben Banken und Kreditinstituten weitere Zahlungsdienstleister ein (zusammenfassend "Zahlungsdienstleister").

Zu den durch die Zahlungsdienstleister verarbeiteten Daten gehören Bestandsdaten, wie z.B. der Name und die Adresse, Bankdaten, wie z.B. Kontonummern oder Kreditkartennummern, Passwörter, TANs und Prüfsummen sowie die Vertrags-, Summen- und empfängerbezogenen Angaben. Die Angaben sind erforderlich, um die Transaktionen durchzuführen. Die eingegebenen Daten werden jedoch nur durch die Zahlungsdienstleister verarbeitet und bei diesen gespeichert. D.h., wir erhalten keine konto- oder kreditkartenbezogenen Informationen, sondern lediglich Informationen mit Bestätigung oder Negativbeauskunftung der Zahlung. Unter Umständen werden die Daten seitens der Zahlungsdienstleister an Wirtschaftsauskunfteien übermittelt. Diese Übermittlung bezweckt die Identitäts- und Bonitätsprüfung. Hierzu verweisen wir auf die AGB und die Datenschutzhinweise der Zahlungsdienstleister.

Für die Zahlungsgeschäfte gelten die Geschäftsbedingungen und die Datenschutzhinweise der jeweiligen Zahlungsdienstleister, welche innerhalb der jeweiligen Webseiten bzw. Transaktionsapplikationen abrufbar sind. Wir verweisen auf diese ebenfalls zwecks weiterer Informationen und Geltendmachung von Widerrufs-, Auskunfts- und anderen Betroffenenrechten.

  • Verarbeitete Datenarten: Bestandsdaten (z.B. Namen, Adressen), Zahlungsdaten (z.B. Bankverbindungen, Rechnungen, Zahlungshistorie), Vertragsdaten (z.B. Vertragsgegenstand, Laufzeit, Kundenkategorie), Nutzungsdaten (z.B. besuchte Webseiten, Interesse an Inhalten, Zugriffszeiten), Meta-/Kommunikationsdaten (z.B. Geräte-Informationen, IP-Adressen), Kontaktdaten (z.B. E-Mail, Telefonnummern).

  • Betroffene Personen: Kunden, Interessenten.

  • Zwecke der Verarbeitung: Erbringung vertragliche Leistungen und Kundenservice.

  • Rechtsgrundlagen: Vertragserfüllung und vorvertragliche Anfragen (Art. 6 Abs. 1 S. 1 lit. b. DSGVO), Berechtigte Interessen (Art. 6 Abs. 1 S. 1 lit. f. DSGVO).

Eingesetzte Dienste und Diensteanbieter:

Stripe: Zahlungsdienstleistungen; Dienstanbieter: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Website: https://stripe.com/de; Datenschutzerklärung: https://stripe.com/de/privacy

Provision of the online offer and web hosting

In order to be able to provide our online offer safely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer that is generated in the context of use and communication. This regularly includes the IP address that is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.

Collection of access data and log files: We (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the websites and files accessed, the date and time of the access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the load on the server and its stability.

  • Processed data types: content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purpose of processing: Provision of contractual services and customer service.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

 

Contact

When you contact us (e.g. via the contact form, email, telephone or via social media), the details of the inquiring person are processed, insofar as this is necessary to answer the contact inquiries and any requested measures.

The answering of contact inquiries in the context of contractual or pre-contractual relationships takes place in order to fulfill our contractual obligations or to answer (pre) contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries.

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device Information, IP addresses).

  • Affected persons: communication partner.

  • Purposes of processing: contact requests and communication.

  • Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

 

Communication via messenger

We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of the messenger, on encryption, on the use of the communication metadata and on your options for objection.

You can also contact us in alternative ways, e.g. by phone or email. Please use the contact options provided to you or the contact options given within our online offer.

In the case of end-to-end encryption of content (ie the content of your message and attachments), we point out that the communication content (ie the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger provider themselves. You should always use the latest version of the messenger with activated encryption to ensure that the message content is encrypted.

However, we also point out to our communication partners that the messenger providers cannot see the content, but can find out that and when communication partners are communicating with us as well as technical information about the device used by the communication partner and, depending on the settings of their device, location information ( so-called metadata).

Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of your data is their consent. In addition, if we do not ask for your consent and you contact us, for example, we use Messenger in relation to our contractual partners and in the context of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests on fast and efficient communication and meeting the needs of our communication partner for communication via messenger. Furthermore, we would like to point out that we do not transmit the contact details provided to us to the messenger for the first time without your consent.

Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via messenger, we delete the messages in accordance with our general deletion guidelines (i.e. for example, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partner, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention requirements.

Reservation of reference to other communication channels: To conclude, we would like to point out that, for reasons of your security, we reserve the right not to answer inquiries via Messenger. This is the case, if, for example, internal contract matters require special secrecy or a response via Messenger does not meet the formal requirements. In such cases, we refer you to more appropriate communication channels.

 

  • Processed data types: contact data (e.g. e-mail, telephone numbers), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).

  • Affected persons: communication partner.

  • Purposes of processing: contact requests and communication, direct marketing (e.g. by email or post).

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

 

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletters") only with the consent of the recipient or legal permission. If the content of the newsletter is specifically described when registering for the newsletter, they are decisive for the consent of the user. In addition, our newsletters contain information about our services and us.

In order to register for our newsletters, it is generally sufficient to provide your email address. However, we can ask you to provide a name for the purpose of addressing you personally in the newsletter, or to provide further information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. In other words, after registering you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with someone else's email address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Deletion and restriction of processing: We can save the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the event of obligations to permanently observe contradictions, we reserve the right to store the e-mail address in a block list for this purpose alone.

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving that it has proceeded properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.

Notes on legal bases: The newsletter is sent on the basis of the recipient's consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of advertising to existing customers. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded based on our legitimate interests to demonstrate that it was carried out in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Analysis and success measurement: The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server initially technical information, such as information about the browser and your system, as well as your IP address and the time of access, is collected.

This information is used to technically improve our newsletter on the basis of the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor, if used, that of the shipping service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the measurement of success take place, subject to the express consent of the users, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system that serves both our business interests and the expectations of the users.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled or contradicted.

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta / communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).

  • Affected persons: communication partner.

  • Purposes of processing: direct marketing (e.g. by email or post).

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

  • Opposition option (opt-out): You can cancel the receipt of our newsletter at any time, ie revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the above contact options, preferably email.

Advertising communication via e-mail, post, fax or telephone

We process personal data for the purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

The recipients have the right to revoke their consent at any time or to object to advertising communication at any time.

After revocation or objection, we can store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete them. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.

  • Processed data types: inventory data (e.g. names, addresses), contact details (e.g. e-mail, telephone numbers).

  • Affected persons: communication partner.

  • Purposes of processing: direct marketing (e.g. by email or post).

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Online marketing

We process personal data for the purposes of online marketing, which can include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar processes are used, by means of which the user information relevant to the presentation of the aforementioned content is saved. This information can include content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to their location data being collected, this can also be processed.

The IP addresses of the users are also saved. However, we use available IP masking procedures (ie, pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored in the online marketing process, but pseudonyms. This means that we, as well as the providers of online marketing processes, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar processes. These cookies can later generally also be read out on other websites that use the same online marketing process, analyzed for the purpose of displaying content and supplemented with additional data and stored on the server of the online marketing process provider.

As an exception, clear data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

In principle, we only get access to summarized information about the success of our advertisements. However, we can use so-called conversion measurements to check which of our online marketing processes have led to a so-called conversion, i.e., for example, to a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Facebook pixel and target group formation (custom audiences): With the help of the Facebook pixel (or comparable functions, for the transmission of event data or contact information via interfaces in apps), Facebook is on the one hand able to identify the visitors of our online offer as a target group for the To determine the presentation of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to only send Facebook ads to those users on Facebook and within the services of the partners cooperating with Facebook (so-called "Audience Network" https://www.facebook.com/audiencenetwork/) ) who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called "Custom Audiences") of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the user and are not annoying. With the help of the Facebook pixel we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "K conversion measurement ").

We are together with Facebook Ireland Ltd. for the collection or receipt within the scope of a transmission (but not the further processing) of "event data" that Facebook collects using the Facebook pixel and comparable functions (e.g. interfaces) that are carried out on our online offer or received in the context of a transmission for the following purposes, jointly responsible: a) Display of content advertising information that corresponds to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving the delivery of advertisements and personalizing functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of the users). We have concluded a special agreement with Facebook ("Addition for those responsible", https://www.facebook.com/legal/controller_addendum ), which regulates in particular which security measures Facebook must observe ( https: //www.facebook. com / legal / terms / data_security_terms ) and in which Facebook has agreed to fulfill the rights of the data subject (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. they do not receive any information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract ("data processing conditions") , https://www.facebook.com/legal/terms/dataprocessing ), the "data security conditions" ( https://www.facebook.com/legal/terms/data_security_terms ) and with regard to processing in the USA based on of standard contractual clauses ("Facebook-EU-Datenübermittlungszusatz, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are covered by the agreements with Facebook not limited.

Extended comparison for the Facebook pixel: In addition to the processing of event data as part of the use of the Facebook pixel (or comparable functions, e.g. in apps), contact information (individual identifying data, such as names, e- Email addresses and telephone numbers) collected by Facebook within our online offer or transmitted to Facebook. The processing of the contact information serves to create target groups (so-called "Custom Audiences") for a display of content and advertising information based on the presumed interests of the user. The collection or transmission and comparison with data available on Facebook are not carried out in plain text, but as so-called "hash values", i.e. mathematical images of the data (this method is used, for example, when storing passwords). After the comparison to form target groups, the contact information is deleted. The contact information is processed on the basis of an order processing contract with Facebook Ireland Ltd. ("Data processing conditions", https://www.facebook.com/legal/terms/dataprocessing ), the "Data security conditions" ( https://www.facebook.com/legal/terms/data_security_terms ) and with regard to processing in the USA on the basis of standard contractual clauses ("Facebook-EU-Datenübermittlungszusatz, https://www.facebook.com/legal/EU_data_transfer_addendum ). Further information on the processing of contact information can be found in the" Terms of Use for Facebook Business Tools ",

 

https://www.facebook.com/legal/technology_terms.

  • Processed data types: usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or a person), event data (Facebook) ("Event data" are data that can be transmitted from us to Facebook via Facebook pixels (via apps or in other ways) and relate to people or their actions; The data includes, for example Information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc .; the event data is processed in order to create target groups for content and advertising information (custom audiences); event data does not contain the actual content ( such as written comments), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers). Event data is saved by Facebook after a maximum of two years deleted, the target groups formed from them with the deletion of our Facebook account), contact information (Facebook) ("contact information" is data that (clearly) identify data subjects, such as B. names, email addresses and phone numbers sent to Facebook, e.g. B. can be transmitted via Facebook pixel or upload for comparison purposes for the purpose of creating custom audiences; After the comparison to form target groups, the contact information is deleted).

  • Affected persons: users (e.g. website visitors, users of online services), interested parties.

  • Purposes of processing: Tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, conversion measurement (measurement of the effectiveness of marketing measures), interest-based and behavior-related marketing, profiling (creation of user profiles), range measurement (e.g. access statistics, recognition of returning visitors) , Target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes), click tracking.

  • Security measures: IP masking (pseudonymization of the IP address).

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

  • Opposition option (opt-out): We refer to the data protection notices of the respective providers and the options for objection given to the providers (so-called "opt-out"). If no explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this can restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu . b) Canada: https://www.youradchoices.ca/choices . c) USA: https://www.aboutads.info/choices . d) Cross-regional: https://optout.aboutads.info .

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Used services and service providers:

 

Rating platforms

We take part in evaluation procedures to evaluate, optimize and advertise our services. If users rate us via the rating platforms or processes involved or otherwise provide feedback, the general terms and conditions or terms of use and the data protection information of the provider also apply. As a rule, the evaluation also requires registration with the respective provider.

In order to ensure that the evaluating persons have actually made use of our services, with the consent of the customer, we transmit the necessary data with regard to the customer and the service used to the respective evaluation platform (including name, e-mail address and Order number or article number). These data are used solely to verify the authenticity of the user.

  • Processed data types: contract data (e.g. subject matter of the contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).

  • Affected persons: customers, users (e.g. website visitors, users of online services).

  • Purposes of processing: Feedback (e.g. collecting feedback via an online form).

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

 

Presence in social networks (social media)

We maintain an online presence within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user, because it could make it more difficult to enforce the rights of the user.

Furthermore, the data of the users within social networks are usually processed for market research and advertising purposes. For example, usage profiles can be created on the basis of user behavior and the interests of the user resulting from this. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the usage behavior and the interests of the user are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of rights of data subjects, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information. If you still need help, you can contact us.

Facebook: We are together with Facebook Ireland Ltd. responsible for the collection (but not the further processing) of data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see "Things You and Others Do and Provide" in the Facebook Data Policy: https: // www.facebook.com/policy ), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook data policy declaration: https://www.facebook.com/policy ). As explained in the Facebook data policy under "How do we use this information?", Facebook also collects and uses information to provide analysis services, so-called "Page Insights", for website operators so that they can obtain information about how people use their pages and interact with the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum ), which regulates in particular which security measures Facebook must observe and which Facebook itself has agreed to fulfill the rights of the data subject (ie users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights"

 

( https://www.facebook.com/legal/terms/information_about_page_insights_data ).

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device Information, IP addresses).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purposes of processing: contact inquiries and communication, tracking (e.g. interest- / behavior-related profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

 

Plugins and embedded functions as well as content

We incorporate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as "content").

The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information on the browser and operating system, the websites to be referred to, the time of visit and other information on the use of our online offer, as well as being linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Facebook plugins and content: We are jointly with Facebook Ireland Ltd. for the collection or receipt as part of a transmission (but not the further processing) of "event data" that Facebook collects using the Facebook social plugins (and embedding functions for content) that are carried out on our online offer or in As part of a transmission for the following purposes, jointly responsible: a) Display of content and advertising information that corresponds to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving the delivery of advertisements and personalizing functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of the users). We have concluded a special agreement with Facebook ("Addition for those responsible", https://www.facebook.com/legal/controller_addendum ), which regulates in particular which security measures Facebook must observe ( https: //www.facebook. com / legal / terms / data_security_terms ) and in which Facebook has agreed to fulfill the rights of the data subject (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. they do not receive any information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract ("data processing conditions") , https://www.facebook.com/legal/terms/dataprocessing ), the "data security conditions" ( https://www.facebook.com/legal/terms/data_security_terms ) and with regard to processing in the USA based on of standard contractual clauses ("Facebook-EU-Datenübermittlungszusatz, https://www.facebook.com/legal/EU_data_transfer_addendum ). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are covered by the agreements with Facebook not limited.

Instagram plugins and content: We are together with Facebook Ireland Ltd. for the collection or receipt as part of a transmission (but not the further processing) of "event data" that Facebook collects using functions of Instagram (e.g. embedding functions for content) that are carried out on our online offer or in As part of a transmission for the following purposes, jointly responsible: a) Display of content and advertising information that corresponds to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving the delivery of advertisements and personalizing functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of the users). We have concluded a special agreement with Facebook ("Addition for those responsible", https://www.facebook.com/legal/controller_addendum ), which regulates in particular which security measures Facebook must observe ( https: //www.facebook. com / legal / terms / data_security_terms ) and in which Facebook has agreed to fulfill the rights of the data subject (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. they do not receive any information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract ("data processing conditions") , https://www.facebook.com/legal/terms/dataprocessing ), the "data security conditions" ( https://www.facebook.com/legal/terms/data_security_terms ) and with regard to processing in the USA based on of standard contractual clauses ("Facebook-EU-Datenübermittlungszusatz, https://www.facebook.com/legal/EU_data_transfer_addendum ). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are covered by the agreements with Facebook not limited.

 

  • Processed data types: usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), event data (Facebook) ("event data" are data that e.g. . Can be transmitted from us to Facebook via Facebook pixels (via apps or in other ways) and relate to people or their actions; The data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc .; the event data is processed for the purpose of creating target groups for content and advertising information (custom audiences); event data does not contain the actual content (e.g. written comments), no login information and no contact information (i.e. no names, email addresses and telephone numbers). Event data will be deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook Ko ntos), location data (information on the geographical position of a device or a person), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), inventory data (e.g. names, addresses).

  • Affected persons: users (e.g. website visitors, users of online services), communication partners.

  • Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service, contact inquiries and communication, direct marketing (e.g. by e-mail or post), tracking (e.g. interest / behavior-related profiling, use of cookies), interest-based and behavior-related marketing, Profiling (creation of user profiles), security measures, administration and answering inquiries.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit.f. GDPR), consent (Art. 6 Para. 1 S. 1 lit.a. GDPR), fulfillment of contracts and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR).

 

Used services and service providers:

 

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as the consent allowed for processing is revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data is no longer applicable or is not required for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be found in the individual data protection information of this data protection declaration.

Change and update of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your participation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Definitions of terms

This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and primarily defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.

 

  • Cross-device tracking: Cross-device tracking is a form of tracking in which user behavior and interest information is recorded across devices in so-called profiles by assigning an online identifier to the users. As a result, the user information can usually be analyzed for marketing purposes regardless of the browsers or devices used (e.g. mobile phones or desktop computers). Most providers do not link the online identification with clear data such as names, postal addresses or e-mail addresses.

  • IP masking: "IP masking" is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymising processing methods, especially in online marketing

  • Interest-based and behavior-based marketing: One speaks of interest-based and / or behavior-related marketing when potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interaction with other users), which are stored in a so-called profile. Cookies are usually used for these purposes.

  • Click tracking: Click tracking makes it possible to keep track of the movements of users within an entire online offer. Since the results of these tests are more accurate if the user interaction can be tracked over a certain period of time (e.g. so that we can find out whether a user would like to return), cookies are usually stored on the users' computers for these test purposes .

  • Conversion measurement: The conversion measurement (also known as "visit action evaluation") is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can see whether the advertisements we placed on other websites were successful.

  • Personal data: "Personal data" are all information that relates to an identified or identifiable natural person (hereinafter "data subject"); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

  • Profiling: "Profiling" is any type of automated processing of personal data that consists of using this personal data to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information relating to the Age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people) to analyze, evaluate or predict them (e.g. the interests in certain content or products, the click behavior on a website or Cookies and web beacons are often used for profiling purposes.

  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of the reach analysis, website owners can, for example, see at what time visitors visit their website and what content they are interested in. This enables you, for example, to better adapt the content of the website to the needs of your visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used in order to recognize returning visitors and thus to obtain more precise analyzes of the use of an online offer.

  • Remarketing: One speaks of "remarketing" or "retargeting" when, for example, it is noted for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites, for example in advertisements.

  • Location data: Location data is created when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical intermediaries and functions of location determination. Location data is used to indicate the geographically determinable position of the respective device on earth. Location data can e.g. B. can be used to display map functions or other information dependent on a location.

  • Tracking: One speaks of "tracking" when the behavior of users can be traced across multiple online offers. As a rule, behavioral and interest information with regard to the online offers used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.

  • Responsible: "Responsible" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

  • Processing: "Processing" is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term is broad and encompasses practically every handling of data, be it the collection, evaluation, storage, transmission or deletion.

Target group formation: One speaks of target group formation (or "custom audiences") when target groups are determined for advertising purposes, e.g. the insertion of advertisements. For example, based on the interest of a user in certain products or topics on the Internet, it can be concluded that this user is themselves interested in advertisements for similar products or the online shop in which he viewed the products. In turn, one speaks of "lookalike audiences" (or similar target groups) when the content that is considered suitable is displayed to users, whose profiles or interests are presumed correspond to the users for whom the profiles were created. Cookies and web beacons are generally used for the purpose of creating custom audiences and lookalike audiences.

Created with the Datenschutz-Generator.de by Dr. Thomas Schwenke